One of the most frequently asked questions I get is how to attract brands on IG. I truly believe that for you to attract them, you have to put yourself in their shoes. if I had to hire an influencer for JMC, I will be looking for someone who is aligned to our values, who has great content, great engagement AND that makes sense. By making sense I mean, if I sell clothes, I would like someone who creates not only fashion content but clothes that are alike to our brand.
Now, the difficult part it is not to attract them, BUT to make them send an email. So here are some tips and tricks that you can use for making that happen:
1- Your BIO
Think about this, they see that cool picture while scrolling down, they will click to check out your profile and then.. tatan.. your profile have something like “Pedro’s mom living in Vancouver”.
Your bio needs to say what do you do, what do you stand for, what can you offer, and most importantly why are you a fit for them. Remember, if your goal is to attract brands, you bio shouldn’t be all about you, but all about THEM.
Brands want to work with people that people listen too. My tip for you (and that has worked for me) is to choose 15-20 accounts that are your target audience and comment every day or every other day on those accounts. Utilize your “archives” or boards to save those accounts to make it easier for you! I also have a board for brands that I want to collab with, and I comment frequently on their pictures.
Do not forget to always respond to your comments! Create that relationship with your audience. I get so excited when I comment on a brand picture and they respond back to me. Relations are everything in this game, that’s why is called “social media”.
3- Be a leader
If they see you as a leader in their topic, they will be more likely to reach out to you. I truly believe that is the secret behind those awesome influencers like Rach Parcell, The bird Papaya, they all have a specific subject that they master and brands wants to work with those people. Make yourself a person interesting to follow, be different, have your own honest voice, find that strategy that makes you stand out from the rest and promote that a LOT.
Hope these tips can help you if you want more personalized assistance, shot me an email for a 1-1 consultation to email@example.com
Hello January! I want to dedicate my first post of the year, sharing some of my tips and tricks with you regarding influencer marketing. Why? Well, I truly believe (and I know by a fact) that by sharing our knowledge and helping others to grow, we grow at the same time, it engrains what we know.
But it is important to know well your sources, so here is a little bit about me:
I got my first paid partnership with 4 figures exactly a year ago.
I got that partnership having only 1k followers on Instagram.
I was able to quit my full-time job in customer service and moved full time to do digital marketing within 2 months after opening my blog as a business.
I was within the top 30 Vancouver mom bloggers 2018.
I grew my IG from 1k to 10k in one year.
I’m now running a successful career in online marketing and booking some clients on the side, training them on social media or doing it for them.
I got paid to promote big brands like head & shoulders, Garnier, Skittles, etc.
I was able to run a sponsored 12 days of Christmas giveaways with local brands.
My pictures have been featured in cool accounts like children’s place, Earth baby outfitters, Baby Gourmet, KEWE clothing, and more.
I triple the visitors of my blog within a year.
And last but not least, I’ve achieved all of these, while having 2 kids under 4, and no help other than 3 days a week daycare. (YES, WE CAN MAMAS!)
This is not me being arrogant, it is me sharing facts. It is so important to know and recognize what we do good as well as what we lack, I know without a doubt that it is the only way to move forward.
I have a background in management, and I was trained to train/coach people. I do that on the side once in a while, and I believe it is time for me to share/pass the knowledge of what I’ve learned from others, so here’s my ultimate guide to becoming an Instagram influencer and getting paid:
Be you, DO YOU
This is my number one advice. At the beginning I was always comparing myself with these big influencers, getting stress about it, until I did learn that there is always someone who is going to be better than you. There is always going to be someone with more followers, with more budget to create better content but NO ONE is going to be YOU, and that is what makes you special.
Don’t try to be someone that you are not. Be as real and raw as possible. Give value to your audience, share things that you have learned with them. If you find a product you love, share it. If you found an outfit you love, share it. If you travelled to somewhere fun and found this cool restaurant share it. Be HONEST with your audience so you can gain that trust.
Know your target niche
This is so important and is marketing basics. Go to your followers or the people you want to attract and check where do they spend most of their time. Who do they follow, what do they like? How can you talk to them, what shared values do you have? Once you have a complete profile of who are you talking to and what do they like, focus your content on that. Pay attention to the data, do NOT ignore it.
Engage and join communities within your target niche
I think this is one of the reasons why I was able to grow my audience that quick. Find those groups, communities online AND offline that have your target niche and join them. There are a lot of groups online especially right now helping each other beating algorithms and helping with the numbers. Attend all of your target niche events, meet people in real life, connect, collaborate, share ideas, and if you see the big picture, the people who are going to support you the most is the people who understand what you are doing. Tip: If you are local from Vancouver, I love the Vancity business babes community!
Train/update yourself at least 3 hours a week
This has been another fact of my success in online marketing. Every week I take at least 3 hours for me to update or take training, tutorials in every single thing I do (And this includes motherhood lol). I have a list of people who I always go for training, either FREE or paid. For Influencer Marketing I’m always checking on Heydy Lopez, Keisha from Lovinglittles and julssolomon. For marketing tips and tricks, I’ll go to Cayley dimmock, Melissa from Self made mama or directly to the sources like Facebook, Google, Linkedin. I also have taken lots of good training at Lynda.com or webinars with marketing experts.
Write down your ideas
Sometimes we have great ideas for content, but they come to our minds and when it’s time for us to write we forget. It is so important for us to write down the ideas before they are gone. Find what time of the day, or when all of these ideas come to you, and have a paper or your phone ready. For me sometimes they come when I’m in the shower LOL! So as soon as I finish, I’ll take my phone and write as many keywords as I can on my notes. This way, when it’s time for me to sit down and write a blog post/Ig post, I know what to focus on.
Make a list
I do have my list of people, brands that I want to work with. I follow them, engage with them, and if I have some shots of tequila, I’ll reach out to them offering my services lol! Have a document/media kit with all of your stats.
Forget about the quantity and focus on the quality
It’s well known that it is so easy to buy followers out there, you can have 1 million followers but if they are not bringing any value (And by this I mean dollars) to you or the brand you are representing you are out. Quality and Engagement, it’s what makes the difference. People who trust and loves you. As I shared, I got my first paid partnership with only 1k followers on IG, why? Because my audience was their target niche.
Here you are, my friends. These are the top tricks that I hope can help you to start! If you have any questions, just reach out to me: firstname.lastname@example.org
Even tho lots of us are waiting for fall to get our pumpkin spice lattes, the best part about this season and what makes it more fun and “spooktacular” it’s Halloween!
I can bet that some of you started looking for your Halloween custom since September, but if you are like me and have NO idea of what are you going to wear, we need to start getting some inspiration out there from our IG feed. When I was doing my research, I was surprised to find all of these accounts that not only are FULL of Halloween inspiration, but they do celebrate Halloween all year long! WHAT??
Hello all! it’s been a while I know! Life has been very busy, and I’ve been working on the side looking for great content for the blog that I’ll present soon, BUT, It’s been a very chill Saturday so I thought I would take the time to finally get back to my fellow blogger Kama and thank her for nominating me for the Liebster Award!
If you don’t know what I’m talking about, this is an award that exists only on the internet and is given to bloggers by other bloggers, helping us to connect with each other and grow our exposure.
I’m so excited to share with you the answers to her questions and to nominate some of my favourite bloggers! Without a doubt, this is my favourite part of blogging, the people you meet and connect! Here are 10 random facts about me before we start:
*I was born and raised in Mexico
*I love coffee
*I hate spiders
*I do not enjoy hot weather
*Winter makes me happy
*I have more raining boots than shoes
*I would love to be vegan but I can’t quit cheese
*I listen to the 90″S
*I want Kourtney to get back with Scott, but I kind of like Sofia Richie too!
*LOVE Gilmore girls
Ok, so let’s move to the questions, here we go!
When did you first start blogging and why?
I started my blog when I was on maternity leave with my daughter. I found very difficult to stay at home with her, so we were always exploring local brands/places. At the same time, I took a Wellness Coach certification so I was blogging reviewing all of these new businesses (new for me) and sharing healthy recipes.
What THREE words best describe your blog?
Motherhood, Local (made in Canada), Wellness.
If your blog was a beverage, what type would it be?
Black Coffee, with a little bit of sugar, and a little bit of cream.
What’s the best way you’ve found to drive traffic to your blog?
Social Media and word of mouth.
What are the most rewarding and most challenging things you’ve faced as a blogger?
Most rewarding: for sure has been making the blog a business. Working with some awesome brands that I use every day and support small businesses to grow.
Most challenging: finding the time to do it.
In five years, what do you want to see happen with your blog?
I would love working full time creating content that helps others to grow their small businesses.
If you work outside of blogging, what’s your day job? What do you enjoy most about it?
I’m a full-time online marketer. I truly enjoy the interaction with others and the people you meet on the road.
How do you attempt to strike the ever-elusive ‘balance’ between work and family?
Schedule, Schedule, Schedule. When I’m done with work, I put my phone down and concentrate on the quality time with my family and friends.
What’s your favourite social media channel + why?
It’s been hard to choose between IG and Twitter, but love IG because of the beautiful images and the motherhood community.
Where’s the coolest place you’ve ever travelled
? Any top tips?
South Africa for sure! My tips are: ask the locals where are the best places to eat, not necessarily has to be the expensive/fancy ones. Go grocery shopping and learn about the products they have, enjoy the nature, meet new people.
What are some of your favourite conscious + ethical brands?
LOVE baby gourmet, attitude, I recently discovered free reign and LOVE IT!.
I haven’t met the whole team, but I was contacted by Harriet when I was nominated as one of the top 30 Vancouver mom bloggers, and since then I’m addicted to their site! They have so many tips for moms and feature so many cool local businesses!
I’ve been Keisha’s fan for quite some time, I go to her blog/feed for home inspiration, brands, pieces of advice for anxiety and even fashion! Her feed it’s just so beautiful, and she is always sharing tips on how to improve yours!
Hey Guys! A couple days ago, I announced my excitement of being on the list of the top 30 Vancouver mom’s! But what’s next?
They are going to celebrate us with a VINTAGE Party!! how cool is that?? The party is going to be on June 19, and everyone can attend, if you wish to come and join us, you can get your tickets here
BUT along the 30 of us, the public can choose 1 lucky winner, that is going to get 2 tickets to the Festival of Grapes, two-night accommodation and a wine tour courtesy of Oliver Osoyoos Wine Association, how cool is that?
Ilove604 is a blog that promotes and supports Local, that likes to present REAL motherhood challenges while trying to achieve Wellness, I’m so honored to be part of this strong group of mom’s! If you wish to vote for this blog, you can click the link here
You can vote daily from here until June 08 and the winner will be announced on June 19th! Regardless of who wins, I feel so proud and happy, and once again, Thank you so much for your love and support!
A couple year ago I started my diary aka Blog, writing about my struggles on achieving wellness. Later, it became my tool to release my stress on motherhood and a way to promote the local brands/places we love. I never EVER thought someone would read it, because first at all, my English teacher is a 3-year-old and second, I do not know many people in this country.
Two years and two kids later, I have paychecks coming every month, free clothes, free food, free this and free that, but most importantly, I was able to quit a career that I wasn’t happy to do anymore, to move full time to something I actually LOVE.
With influencer marketing being a trend, there are lots of mommy bloggers out there, so for me to see my name in the top 30 in Vancouver, it’s a BIG deal.
Thank you to all my friends, online friends, readers and especially to my family for inspiring me every day. Can’t wait to finish this website lol!